BUILT ON DIFFERENT PERSPECTIVES. UNITED BY SHARED AMBITION.
Operating across EMEA, Maison Pyramide Group brings together specialized expertise in brand communications, market development and talent management.
Scaling brands.
Defining global relevance.
- 1000+CLIENTS
- 1B+CAMPAIGN REACH
- 1500+GLOBAL PARTNERS
- 250+EXPERIENCES
MAISON PYRAMIDE
MAISON PYRAMIDE
The Group’s communications and marketing arm, working across public relations, integrated marketing, content and social media, events and experiential activations.
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MP SHOWROOM
MP SHOWROOM
The Group’s sales, distribution and brand development business, supporting international fashion and luxury brands with wholesale development, regional distribution, retailer relationships, market expansion and long-term commercial development.
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EGO & EAST
EGO & EAST
The Group’s influencer and talent management agency, connecting leading luxury, fashion, beauty and lifestyle brands with regional and international talent through talent representation, celebrity bookings, brand partnerships, influencer marketing and strategic brand development.
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TEAM
Attention is earned. Impact is intentional. We create brands that turn attention into action, and action into growth. Every great brand starts with a story.
Yann Pavie
Executive Chairman
Maison Pyramide Group
Nathalie Mroue
Chief Executive Officer
Maison Pyramide Group
Reem Kanj
Chief Executive Officer
Ego & East
Giovanina Atieh
Chief Growth Officer
Maison Pyramide
Managing Director - KSA
Maison Pyramide Group
Maria Munoz
Chief Marketing Officer
Maison Pyramide
Managing Director - Egypt
Maison Pyramide Group
Natalya Kanj
Chief Operating Officer
Ego & East
COMPANY CULTURE
Maison Pyramide fosters a culture where creativity and initiative are valued, and where people are encouraged to grow through meaningful work.
We believe a strong sense of community is essential to how we work, shaping an environment defined by mutual respect, collaboration, and care in everything we do.
CSR AND INITIATIVES
At Maison Pyramide Group, we believe in giving back in ways that create lasting impact and feel both meaningful and empowering.
Supporting Creative Education with the Elisa Sednaoui Foundation
Maison Pyramide supported the Elisa Sednaoui Foundation through a Harvey Nichols London pop-up initiative and community visits that included creative activities and workshops with children in Cairo, contributing to the foundation’s work in youth empowerment and creative education in Egypt.
SUPPORTING INCLUSION WITH HELM EGYPT
Maison Pyramide collaborated with Jessica Kahawaty and Helm Egypt on an initiative dedicated to advancing disability inclusion and accessibility awareness in Egypt. Through a fundraising gala, awareness campaign, and community engagement activities, the initiative helped support Helm’s mission to expand access, employment opportunities, and social inclusion for persons with disabilities.
Supporting United for Lebanese Creatives
Maison Pyramide took part in United for Lebanese Creatives, an initiative launched after the Beirut explosion to help independent designers and creatives restore their studios, businesses, and creative spaces while supporting the wider recovery of Beirut’s cultural scene.
Empowering Girls with Banati Foundation
Maison Pyramide collaborated with Banati Foundation on a creative fundraising initiative centered around a limited-edition notebook collection designed to amplify the foundation’s message and mission. The notebooks were created in support of Banati’s work providing protection, education and psychological care for girls at risk in Egypt.
Community Food Drive for Displaced Communities
Maison Pyramide organised a food collection drive to provide essential supplies to displaced communities, turning immediate support into practical action at a time of urgent need.
Annual Ramadan Food Drive for Families in Need
Maison Pyramide led a family-targeted initiative focused on helping those in need across Egypt through food collection drives and the preparation of essential Ramadan food boxes. In 2026, the initiative reached 450 families, bringing its overall impact to around 1,000 families over the years.
PARTNERSHIPS
We are committed to supporting talent, sharing knowledge and strengthening the creative industries through meaningful partnerships and collaborative initiatives.
Supporting Emerging Designers with Fashion Trust Arabia
For four consecutive years, MP Showroom served as Fashion Trust Arabia’s official showroom and prize partner, supporting award-winning MENA designers with showroom representation during Paris Fashion Week and tailored PR consultancy. The partnership connected regional talent with international buyers, media and market opportunities, strengthening global visibility and supporting long-term brand development.
OUR NETWORK
With offices in Dubai, Riyadh and Cairo and the MP Showroom in Paris, our network gives us the on-the-ground understanding and operational capabilities to execute seamlessly across markets.
dubai
Established in 2020, our Dubai office supports brands across the UAE and wider Middle East. The team combines local market knowledge with international networks to deliver culturally relevant communications and brand experiences.
riyadh
Established in 2019, our Riyadh office supports brands, destinations and cultural organizations across Saudi Arabia. With on-the-ground knowledge of the Kingdom, the team creates work rooted in local culture and designed for international reach.
cairo
Established in 2016, our Cairo office supports clients across Egypt and the Middle East, drawing on the city’s creative talent and cultural influence. The team turns local insight into communications and brand experiences with regional relevance.
paris
Established in 2017, MP Showroom in Paris is a sales, distribution and brand development hub for leading young brands and celebrated designers across contemporary womenswear and jewellery. Through curated representation and wholesale development, it connects brands with international buyers, retailers and new market opportunities.